The Dissimilarity Index can be interpreted as the share of Group A visits that would need to be redistributed across media for the share of group A to be uniform across websites.
Arguments
- grp_a
vector (usually corresponds to a column in a webtrack data frame) indicating the number of individuals of group A using a website
- grp_b
vector (usually corresponds to a column in a webtrack data frame) indicating the number of individuals of group B using a website